Traffic Safety • Road Awareness • Location

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Concept illustration of road locations and a route

Mobile information
for life
in motion.

Traffic Safety brings maps, location information, GPS based speed display and relevant alerts into a clear mobile product direction.

Explore information maintenance ↘
Traffic Safety / Mobile product

The product is intended to make relevant road information easier to understand, with visible context around position quality, sources and uncertainty.

The Traffic Safety product direction includes map display, GPS tracking, measured speed, camera markers and proximity audio alerts.

Estimated speed information from road classifications and selected road names is not a verified posted speed limit. Confirm current access and geographical coverage with us.

The product
foundations.

Maps and records need clear context and understandable failure states.

01 / LOCATION

Maps and GPS awareness

Show the user’s available position and explain permissions or missing readings.

02 / SPEED

Measured speed and road context

Distinguish GPS measured speed from supplied or estimated road information.

03 / RECORDS

Relevant map markers

Connect records to their coordinates, coverage, sources and identifiable versions.

04 / ALERTS

Timely proximity awareness

Consider alert timing, repetition and inaccurate position readings.

Information maintenance calculator

What does repeated record maintenance cost?

Use this illustrative workflow model to explore time spent maintaining road information records and the effect of a possible process improvement.

Illustrative only. This models administration time, not traffic safety outcomes or a guaranteed saving. Validate source records and workflow assumptions before using an estimate.
Illustrative annual admin value$69,300
Hours redirected / year1,260
Equivalent working days166
Current annual maintenance cost$198,000

Develop the product
with clear evidence.

Data quality, usable states and measured review give road awareness technology a practical direction.

01 / DISCOVER

Understand the records

Review source permissions, coordinates, freshness and coverage.

02 / DESIGN

Shape the experience

Define map states, location permissions and understandable uncertainty.

03 / DELIVER

Review the mobile behaviour

Assess position handling, speed context and appropriate alert timing.

04 / IMPROVE

Maintain and improve

Keep source versions and use reviewed behaviour to guide the product work.

Ask about Traffic Safety, coverage or information sources.

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